My overall plan to save the world one tofu meal at a time has reached a new high. It all began when my mom claimed that I needed a new pair of jeans last Thursday. I said that I already had two pairs of jeans in my possession, but she, in turn, said that it does not count when both of them have holes in them that have been fixed by sewing material from yet another pair of jeans over them. I tend to think that beggars, and savers for world trips, can't be choosers when it comes to the quality of their denim, but my mother disagreed and although I'm very much the idealistic and/or naive twenty-something, who am I to refuse a new pair of jeans free of charge?
And there we go, now everyone can save the world by buying the right pair of jeans. Although it was not so much my contribution, since the jeans were a gift, I still want to tell you about them. The jeans brand is called Kuyichi. In a nutshell, Kuyichi is all about raising awareness about fashion while respecting the environment. It uses organic cotton and recycled paper, amongst other sustainable materials, supports fair trade and also has its Track & Trace and Mady-By features, which enable buyers to find out where their jeans come from. On the Kuyichi website you can insert the number that you can find on the inside of your purchased jeans. This is how I found out that my pair of jeans was designed in Haarlem, the Netherlands, manufactured in Tunisia, and produced in Malatya, Turkey (see here for details). Kuyichi jeans can be bought in the Netherlands in Amsterdam and Utrecht at Nukuhiva, Floortje Dessing's fair trade store. You can also check out the Kuyichi website. I think this is a great initiative and of course urge everyone to purchase a pair of politically correct jeans!
On a somewhat different note: yesterday Jochem and I went discount shopping and somehow managed to buy two jackets and one fleece sweater for almost no money at all. They are meant to be used during our world trip in two years. Of course that's still very far away, but we couldn't resist the urge...
2 comments:
Yay! I read about those jeans. Very cool.
You left one important thing out though: Are they affordable?
X
I think you can definitely find a cheaper pair of jeans out there, but then again, there are also jeans that are much more expensive. I believe mine cost 107 euros. It all depends on what you find important and can afford, and since mine were a gift, I really can't tell anyone what to buy! :P
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